Content creation is one of the most important aspects of social media management.

Being able to publish fresh and relevant content regularly will help you to gain more customers and increase your sales.

But when it comes to social media content creation, not everybody has a talent for creating original and engaging text, pictures, or video content.

So in this article, we are going to cover the best tools for creating relevant and engaging social media content for your audience.

1. Canva

This tool is a visual marketing powerhouse for anyone who wants to create professional-looking photos or videos for social media (and beyond).

Canva is an online design tool that offers a range of social media templates that are ready to go, or you can customize them to create unique designs. Canva also offers a huge range of design assets for you to use in your projects, including illustrations, patterns, video clips, and more.

Canva has a massive library of stock images from a number of different sources — some are free, while others cost just $1 per image to use. You can also upload your own images directly into the tool so they’re always at hand when you need them.

Overall Canva is a really great option for creating all kinds of visual content for social media, as it’s easy to use and comes packed with templates, fonts, and stock images.

Pricing: You can use it for free with limited features or get the pro plan for $9.99/month. The pro plan includes 420,000+ templates, a brand kit, 100 GB of cloud storage, and over 75 million premium stock photos, videos, audio, and graphics.

2. Crello

Similar to Canva, Crello is an online design tool for creating eye-catching social media content.

With Crello, you can create images or videos for all types of social media content such as Facebook posts and ads, Instagram posts and stories, Pinterest posts and graphics, email marketing campaigns, and more!

Crello also makes it easy to create different content formats like website graphics, marketing materials, video and animation, posters, and infographics.

It provides access to more than 50,000 templates and endless high-quality images in the built-in stock. The tool is ideal for beginners in the field of graphic design as well as professional designers.

Pricing: Crello offers a free plan with over 50k design templates, 1M+ creative assets, and 10 GB of cloud storage. You can also upgrade to Pro plan at $10/month to get 50M+ creative assets, brand kits, and unlimited storage.


3. is an online video maker that gives you everything you need to make high-quality videos that will help your business grow. They have millions of templates for any kind of business type and they fit all types of content. With Promo, you can also make video advertisements freely and easily. Promo helps you to promote your business or products, improves brand awareness, widens your reach, and engages your customers.

Pricing: You can sign-up to Promo for free with limited access to the application. While the subscription plan starts at $18/month which allows you to publish videos and access to premium clips.


4. InVideo

InVideo is a dynamic tool designed specifically for video content creation. It offers a lot of customizable video templates tailored for social media platforms, making it easy to create engaging videos for Instagram stories, Facebook posts, TikTok, and more. 

InVideo’s intuitive interface allows users to edit videos by adding text, transitions, animations, and effects, giving your content a professional edge. The platform’s extensive media library provides access to a wide range of stock footage, images, and music, ensuring your videos are visually appealing and engaging. 

InVideo also supports voiceovers, making it ideal for creating tutorial videos, product demonstrations, or promotional clips. Its user-friendly approach makes it a great choice for individuals or businesses looking to elevate their social media presence through captivating video content.


InVideo offers three pricing plans: Free, Business, and Unlimited.

  • Free Plan: This plan is free to use and includes basic features such as 6000+ video templates, 3M+ standard media library, AI script generator, automated text-to-speech, and collaboration with the team. However, videos created with the free plan will have a watermark and you can only export up to 60 videos per month.
  • Business Plan: This plan costs $15/month (billed annually) or $30/month (billed monthly). It includes all the features of the Free Plan plus no watermark on videos, 60 HD video exports per month, 10 iStock media per month, 1M+ premium media, and team sharing.
  • Unlimited Plan: This plan costs $30/month (billed annually) or $60/month (billed monthly). It includes all the features of the Business Plan plus unlimited HD video exports per month, 120 iStock media per month, 1M+ premium media, 40 remove backgrounds per month and unlimited team members.


Writing good content for your social media posts is a tough job. It’s not just coming up with what to say, but also making sure it’s well written, has a hook to attract readers, and follows your brand voice.

If you don’t have a dedicated copywriter on hand, you may struggle to create content for social media posts.

Here’s where comes in. is an AI-based writing tool that can help you take some of the pressure off of your marketing efforts on social media. Simply enter information about the content you wish to write, and your copy will be ready in seconds, complete with a hook and CTA.

Some of the tools available for social media content are Instagram captions, video intro hook, YouTube description intro, hashtag generator, keyword generator, TikTok topics, and call to action.

Pricing: You can use for free with 10 credits per month or upgrade to the Pro plan at $49/month for unlimited credits and projects.

6. Piktochart

Piktochart is a cloud-based design tool for creating infographics and other visual content. It’s affordable and easy to use, allowing users to create impressive designs even without advanced design skills.

The tool offers more than 600 layout templates, with many of them designed specifically for social media content. In addition to social media posts, you can create banners, ads, and ebooks using Piktochart.

Pricing: You can use Piktochart for free with 100 MB storage and 5 active visuals, or you can upgrade to Pro plan at $14/month with 100 GB storage and unlimited visuals.

7. Animoto

Animoto is one of our favorite tools for creating high-quality videos for social media. It takes the hassle out of video editing and allows you to quickly create professional slideshows and videos using photos and video clips.

You only have to upload the photos and video clips, select a soundtrack and a theme, and Animoto does the rest. It has a drag-and-drop interface so you can easily add text, music, and other effects to your videos.

Overall Animoto is a great tool that makes it easy to create compelling videos for Facebook, Instagram, or YouTube — even if you don’t have any video production skills.

Pricing: Animoto offers a free limited plan or you can upgrade to the Pro plan at $16/month which will get you unlimited downloads, no Animoto branding, and over 3k licensed music tracks.

8. Animaker

Animaker is another free online tool that can help you create an engaging and attractive animated video for your brand promotion. It’s an easy-to-use tool that comes with free stock images, animations, and music tracks.

Whether it’s Facebook, Twitter, or Instagram – you can use Animaker to create all kinds of animated marketing videos to promote your business on every social media platform.

You can use Animaker either on desktop or mobile devices, just select the template that suits your requirements and customize it in order to make it fit your brand values.

Pricing: You can download up to 5 videos for free per month with the watermark or upgrade to the pro plan at $15/month to download watermark-free videos.

9. Lumen5

Lumen5 is a new tool for quickly converting existing blog posts into videos to post on social media.

To start with Lumen5, you only have to select the format and insert the blog post URL, and Lumen5 extracts the content and prepares the video on its own.

Lumen5 also offers a content library that gives you easy access to millions of images, video clips, and audio files — that you can insert into your videos to make them more engaging.

Pricing: You can create unlimited free videos with the Lumen5 watermark or upgrade to $11/month to remove the Lumen5 branding.

Final Words

As you can see, there are quite a few options out there for creating content on social media.

Each tool offers a unique feature set and template library, but they all have one thing in common: they’re fun to use and make creating content significantly simpler.

So if you want to get professional-quality results on your social media channels, definitely consider trying these out. And don’t forget to keep all of your work protected with pCloud. pCloud is so much more than a digital storage space, you can share content with clients, or collaborate on a particular folder with other creators.

If you’re looking for a way to make your brand more memorable, we can help! With our branded link option clients will know that they are receiving files from YOU even before checking them out.

Get started with up to 10 GB of FREE storage space.

Get for FREE!