If you’re a content creator, your job is to produce engaging and original content at a constant rate — new blog posts, videos, or podcasts.

You have to find the inspiration for the posts, dip into the skillset required to make them shine, create the content and finally promote it. It’s a lot of work which is why tools have been created to assist you.

There are plenty of great content creators’ tools available today. But how do you know which one to choose? In this article, we are going to share some of the best tools you can use to create content in 2023.

1. Google Trends

Google Trends is the go-to tool for any content creator when it comes to figuring out what people are looking for online.

It allows you to search for topics that are trending on Google so you can create content that best answers people’s questions and concerns. You can also filter your results by country, so if you want to see which topics are trending in Canada, but not the US, you can do that!

This is a great tool to use when creating new content or updating old pieces of work. For example, if you’re writing a blog post about how to start a podcast, you could use Google Trends to see how many people are searching for this topic, what other related searches they might be making, and where they’re coming from.

2. Semrush

This is one of the best all-around tools available to content creators. SEMrush has many uses — you can use it for keyword research, competitor analysis, market research, social media marketing, and more.

At its core, Semrush is a world-class keyword research tool that can help you find new long-tail keywords in seconds. All you need to do is enter a domain or keyword into the search bar, and you’ll get suggestions based on monthly search volume, competition, and traffic potential.

Semrush is also useful for creating powerful content strategies and traffic-driving blog posts that your audience wants.

You can also use SEMrush to see what sort of traffic your competitors are getting for certain keywords. This can be useful for identifying untapped opportunities.

3. Answer the Public

Answerthe Public is a great tool to have in your arsenal for creating new content ideas.

You can use this tool to help you create content to find questions that your audience is asking.

Answer the Public offers something truly unique also — visualizations. Instead of showing you a bunch of questions in a list, it organizes your data into pretty maps that make it easy to scan questions by category. You can also download your results as a CSV file to analyze further.

4. Canva

Canva is a lifesaver for businesses and entrepreneurs looking to create branded images and videos for social media. The tool helps you create captivating visuals with the help of templates, drag-and-drop elements, and an easy-to-use interface.

With Canva, you can choose from more than a million professionally-designed layouts, images, and illustrations to create everything from social media posts, greeting cards, and presentations to book covers, resumes, and business cards.

Canva also has a great mobile app that lets you easily design graphics and save your brand color palette for quick editing on the go.

With over 1 million elements, thousands of templates, and access to over 8 million images, Canva is one of the most popular content creator tools on the market today.

5. Audacity

Audacity is a free, open-source audio editor that’s been around for over a decade and has become a favorite of professional and amateur podcasters alike.

It’s available on Windows, Mac, and Linux, and includes all the basic tools you need to record and edit your show. It’s not the prettiest app in the world, but it packs in so many features it’s hard to argue with its price tag.

Audacity supports multitrack recording and editing, letting you layer vocals over background music or add sound effects over dialogue. It has built-in noise removal tools that can help clean up audio recordings made in less-than-ideal environments. And it lets you preview how your edits will affect your final product before you commit them.

6. Biteable

Biteable is an online tool for creating video content. It’s a bit like Keynote or PowerPoint, but it has the added benefit of being designed specifically for creating video content.

You don’t need to use any other tools to create your videos because Biteable has everything you need in one place. You can import your own media and add it to your videos, or you can use the thousands of stock images, effects, and music tracks Biteable has in its library.

7. Animoto

Animoto is an online tool for creating video content. You can use the software to create and post custom videos on YouTube and social media sites such as Facebook, Instagram, and Twitter.

With this tool, you can create a slideshow with your photos or video clips and add text, music, transitions, photos, and other effects.

The free version of Animoto has limited features and lets you save only three videos per month. The Pro version costs $16 per month and includes additional features such as video branding, unlimited video downloads, an Animoto branded player for embedding your videos in websites or blogs, etc.

8. Trello

Trello is a tool for content creators and marketers to keep track of their work. It’s like a virtual whiteboard with columns and “cards” that you can move around, reassign to other columns, add notes, upload files, etc.

Trello is great because it provides visibility into the progress of a project without having to be in the same room as everyone else involved. You can see exactly where things stand at a glance and drill down for more detail if needed.

The main concept behind Trello is the “board.” You create a board for a project, and then add lists like “To Do,” “Doing,” or “Done” that you can drag cards between as you progress on tasks.

You can add checklists or notes to cards, color-code them, attach files or links, tag people working on a project, set due dates… pretty much anything you need to organize your projects.

Final Words

At the end of the day, a content creator’s toolbox is highly subjective. The tools you choose will depend on what kind of content you are creating, where your career is going, and personal preferences about how to work best.

Even so, there are great tools out there for every need—and it’s up to you to decide which ones are useful to you and your success as a content creator (and which ones probably aren’t). And last, but not least protecting and backing up your work is critical as your work life often depends on the safety and accessibility of their content. Without proper protection and backup, a content creator’s work is at risk of being lost or stolen. One way for content creators to protect and back up their work is by using a service like pCloud. pCloud offers robust security features, such as end-to-end encryption, as well as the ability to share, add brand, store and access files from anywhere, at any time. Additionally, pCloud offers automatic backup, ensuring that content creators don’t have to worry about remembering to manually save and back up their work. You can try out pCloud for FREE. Download the app.

We hope that this guide has helped you find your way around this creative industry.