If you’re new to custom branding or seeking inspiration on how to showcase your best work, here are some things you need to know about creating visually appealing personalized download links.

Contrary to popular belief, a brand is more than just a company logo. It encompasses how your audience perceives you, from the colors you use to your tone of voice and visuals. A strong brand connects all these aspects and makes you more memorable, ultimately reducing the need for expensive promotions in the long run.

Consistency is a fundamental rule of branding. When your content is presented cohesively, you’re more likely to get a positive reaction from your audience and keep them coming back. If you’re starting a business, your visual identity is key. Think of your branded link structure as a way to express your personality.


#1 What are you sharing, exactly?

There are 4 elements to a Branded Download link:

  • Cover
  • Title image
  • Headline
  • Description

You don’t need to use all of them, in order to create a stunning branded Download link. It depends on what type of content you’re sharing.

For example, if you’d like to send your online portfolio to potential clients, you can use all elements to build your professional profile. You have 150 characters in the description box to tell a bit more about yourself and leave contact details. The cover is also a great way to showcase a featured image.

On the other hand, if you’re a wedding agency or a photographer, you can use personalized Download links and create stunning wedding albums for your clients.


#2 Who is your audience?

Whether you’re sharing files with a lot of people, or with just a few can influence your branding approach. The cover is a great way to present more about the content you’re sharing and what your audience can expect when they open the link.


#3 The art of colors. How does it work?

Color can make or break a brand. Do you use common colors for all of your images? Try to build a palette that works around that. Find a photo that represents the tone and essence of your brand and sample directly from it to create a quick and easy palette. You can also use a color background for your cover. pCloud offers a number of preselected solid and gradient background colors that are easy to apply and give a lasting impression.


A strong brand is not only memorable but also effectively communicates with your audience. While there’s no one-size-fits-all formula to building a solid brand, consistency is a crucial factor for success.

Personalizing a download link to suit any occasion takes less than a minute.